Welcome To...
The National Print Owners Association, Inc.

Printer ImageBe sure to visit our Member Benefits Page to get a good overview of some of the services we provide. NPOA is the fastest growing non-profit trade association serving the printing industry. While some associations are facing stagnant or declining memberships, NPOA has grown from 19 original members in late December 2012 to almost 400 by the Spring of  2015. Our association was founded "by printers for printers." Click here to read the rest of the story, or you can go directly to our membership page and join NPOA today! Interested about our membership and who they are and where they come from? Check here to view a list of our newest members.


NPOA 2018 Owner's Conference

Save the Date—6th NPOA Owners Conference

February 22–24, 2018
The Riverside Hotel
Fort Lauderdale, Florida

Early-bird registration coming soon!

Recorded Webinar presented by Peter Lineal of Plum Grove, for his customers discussing the benefits of Direct Mail.

Discounts at the Post Office? YES! Direct Mail Marketing is BACK!

About this FREE Webinar: Mail volumes are climbing again, and open rates for mail are climbing – direct mail is working as a marketing vehicle again. The USPS is even renaming bulk or standard mail as “USPS Marketing Mail.” Postage and printing can be expensive, so how are you going to get mailed delivered at the lowest cost per piece to maximize your return on investment?

In this webinar we’ll cover many of the fundamental ways to earn discounts on your next Marketing Mail project:

Have a clean list? Get a discount.
Drive the mail to the sorting center? Get a discount.
Rent a better mailing list? Get a discount.
And more....

We’ll also talk about when is best to have your mail delivered by time of month, and day of the week – and can you actually control this? You can track your mail now too – we’ll show you how that works.

You may not want to handle the mail yourself, but after attending this webinar, you will know what to ask your mailing department or offsite mail partner to lower your postal rates and increase response rates.

Free Webinar click below:
https://attendee.gotowebinar.com/register/4252654069642846466


 

The 2016 Annual Wage & Benefit Survey is a joint project of the affiliated organizations of Printing Industries of America. It was conducted in the summer of 2016 and the effective reporting date was June 1, 2016. This year’s survey had over 600 companies participating and included compensation reporting of nearly 22,000 employees.


The wages reflect the “top” wages in each job classification paid by participating companies. NOTE: Management and Department Management are reported as annual salaries. All other data is hourly. No bonuses are included.

This survey is available through the local affiliates of Printing Industries of America. To purchase the most relevant state information to you, contact your local PIA affiliate. For a list of affiliates, visit http://www.printing.org/affiliates


NPOA Releases Interesting
Stats Regarding Subscribers!

Updating the PrintOwners Listserv - NPOA continues to monitor and update our popular PrintOwners Listserv. We've got some interesting stats to report.

As of Dec. 31, 2015, there were 441 active members. These subscribers posted approximately 17,400 posts. Go here for interesting stats on the PrintOwners list. Approximately 57% of subscribers are NPOA members, while the remainder are not. 

What to do if find yourself suddenly dropped or unsubscribed? - Send an email to admin(@)printownerslist.com. Or visit the PrintOwners List Information Page. To unsubscribe from one address and change or add another is equally easy - Go here.


Build Your Skills—And Your Confidence!—With Dave Fellman’s New Printing Sales Training/Coaching Program!

What does it take to be successful at printing sales? No one knows better than Dave Fellman that you don’t have to have any special sort of “sales personality.” You just have to know what to do and be willing to do it. You need skills, strategy and confidence, and this new program will provide you with all three.

The program combines material from a live seminar that Dave has been presenting in major cities around the country for the last two years, along with elements of the sales coaching program he has offered for more than 15 years. It consists of 6 skills/strategy sessions along with 4 one-on-one coaching conversations. It’s all done via telephone, with the skills/strategy sessions presented to groups of 6-8. The coaching conversations are always one-on-one, to deal with your specific issues.

This program is intended for both owners and sales employees. The first sessions will begin as soon as 6 printers register, with additional “flights” taking off as groups of 6 are formed. If you want to, you can enter as a group with other NPOA friends. The flight structure should assure that you can make up any missed sessions without having to wait too long. (There will also be a recorded make-up option.)

The skills/strategy sessions will be held one each week for 6 weeks, on the same day and time each week, with that day/time determined advance by a polling of the group. The one-on-one coaching sessions will be scheduled individually and may be completed during the 6 weeks of training or even afterward. Ongoing coaching will be available if you want or need it.

The cost of this 10-part training/coaching program is only $650. Here are the 6 skills/strategy sessions:

Week 1: Time Management/Organizational Skills: Learn how to make the time and get yourself organized for effective selling. The program starts here, because this is often the greatest obstacle to success.

Week 2: Prospecting Skills: Time is money, and customers are money too. This session will teach you how to get face-to-face with the people who buy what you sell.

Week 3: Questioning Skills: Learn how to probe for wants and needs and pain and problems. This session is all about identifying the real opportunity, specifically the “hot buttons” that turn prospects into customers.

Week 4: Convincing Skills: This session will teach you how to build real credibility as the relief for their pain or the solution to their problems. You’ll learn how to create an effective proposal and presentation.

Week 5: Negotiation Skills: After this session, you won’t be as concerned about encountering price objections! This session will teach you how to put price in its place and keep it there.

Week 6: Customer Maximization Skills: This session will teach you how to get maximum value from each customer relationship—how to protect the value of what they’re buying from you now, how to maximize the value of what they could be buying from you, and how to leverage the value of influence by which current customers can help you to develop new ones.

For more information, or to register, contact Dave Fellman at 919-363-4068 or dmf@davefellman.com.

Click here to download the PowerPoint slides for Dave Fellman's recent webinar for NPOA.