Social media: a topic that business owners either love or hate. For those who cower in fear, this series of articles is for you. With a higher demand for printers to also become marketers, we’re here to guide your print shop through the basics of social media so that you can be one of the many businesses that increase their revenue by 24%, according to Sprout Social. We’ll start with the platform that you’re probably most familiar with: Facebook!

The Basics

  • Know the difference between Pages, Groups, and People. Your company should be represented with a Page: this allows users to identify you as a business, not an individual.
  • Your logo represents your business; your page will most likely be overlooked if it doesn’t have a logo for its profile picture. Your ‘cover photo’ can be a little more flexible, but still should appropriately represent your business.  
  • Make sure your page contains an accurate address, phone number, hours of operation, and website.
  • Your ‘Bio’ and ‘About’ sections should be relevant information, but not too wordy. Social media is all about quick and to the point.

Content is King

  • Original content (photos, videos, memes, etc.) is key to identifying your brand and to show that you are more than just a logo! Be creative: snap and post a picture of your latest job, introduce a new employee, or stream live from an event. Be yourself and your audience is more likely to form a connection.
  • Just like with a design and the paper it’s printed on, posting is a balancing act. Too many posts may result in people becoming desensitized to your content and potentially unfollowing you!
  • People want to get to know you, but not necessarily your opinions. Remain appropriate and non-controversial at all times.

Get to Know Your Customers

  • You. Are. Not. A. Robot. Engage with your followers! Comment back when they leave a message on a post, "like" local businesses, share customers’ relevant posts or articles. This shows that you value your audience and their opinions.
  • Come up with a posting plan that works with your business. Your presence should be regular, NOT occasional. You want your audience to be thinking about your company weekly.

Data, Data, Data

  • Social media platforms, like Facebook, can directly and indirectly generate sales. Know if your time on Facebook is well spent. ‘Facebook Insights’ breaks down the basics so you can analyze who likes interacting with your print shop and why. Utilize Facebook Insights to monitor your success with your fans and other helpful information such as demographics on your fans and when they are active.   
  • Read 21 quick facts on social media during 2017: https://www.dreamgrow.com/21-social-media-marketing-statistics/

Facebook is an easy and low-cost way to reach a lot of people on a personal level. Take a whack at the social media monster with our help and be sure to follow NPOA’s Facebook account for constant industry news, trends, and advice! 

NPOA helps you Start Setting Appointments with Highly Qualified Prospects
in the Next 24 Hours!
  • Are you struggling to get face-to-face with qualified prospects?
  • Do you need to kick start your sales team’s production?

In The Cold Calling Survival Guide, Wendy Weiss, The Queen of Cold Calling™, shares her proven methods and valuable insights to help you break through and start setting appointments right away.

 

The way the print industry does business has changed forever. 

  • The game has gotten harder
  • Budgets have gotten tighter
  • Buyers have less time
  • Buyers have more choices

Now more than ever, you need to be a Master at Customer Prospecting

If you are a print owner who is working really, really hard and yet not getting the number or quality of solid, high paying customers that you really want… If you need to:

  • Get better at prospecting
  • Gain control over sales and the sales cycle
  • Feel confident and comfortable
  • Sell more now

Wendy Weiss, The Queen of Cold Calling™, has created a special offer just for us.

Click here to learn more about the Prospecting Mastery program and to take advantage of the NPOA Special Offer discount.

http://bitly.com/NPOA2016

 

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Check-Out Expanded Links

Thanks to NPOA member David Doost, we have added some very useful links in our NPOA Link Center. Doost offers up some very good links for obtaining free, high quality photos, most of which require no credit, while others require minor credit or attribution to the photographer. Check them out!

Members Only Link Center

NPOA Members can now take advantage of some valuable links provided by Scott Cappel, one of NPOA's founders and industry expert when it comes to social media and anything "tech" related. Scott has provided an initial set of 19 links and resources pertinent within our industry. Scott is the owner of Sorrento Mesa Printing in San Diego. We appreciate Scott's efforts in providing these links, and we encourage other NPOA members to submit links of their own. Feel free, when submitting a suggested link, to provide 1-3 sentences describing your link and why you consider this site valuable.

The NPOA Link Center can be accessed through the "Members-Only" portion of our web site.