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Hashing Out the Hashtag

Using hashtags has become an essential element of online success. Each platform has their own rules and guidelines for hashtags, so understanding the basics of how to use them is #veryimportant. We understand that print owners don’t exactly have a lot of free time on their hands to learn social marketing strategies in addition to being experts on printing, design, large format, etc. Your friends at NPOA are here to help make this confusing topic more manageable for business owners like you.

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Social Media Basics: Instagram 101 for Printers

 

Words matter - but pictures are becoming more and more popular among social media users. According to Brain Rules, “Hear a piece of information, and three days later you'll remember 10% of it. Add a picture and you'll remember 65%.” In a recent NPOA survey, you stated that you would like to learn more about how to use social media to your print shop's advantage. This article is to help print owners like you understand how visual content is just as important online as it is in a printed job. Here are the basics to help your shop's Instagram get off on the right foot:

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Kate Dunn to Speak at 2018 Conference

Director of the InfoTrends Business Development Group, Kate Dunn, has officially committed to a spot as a speaker during NPOA’s 2018 Owners Conference in February. Dunn brings buckets of wisdom from years of experience in the industry, so much so that we’ve asked her to speak not once, but twice. Her topics include:

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NPOA Members Share Their Conference Experience

More than 120 of your fellow NPOA members attended the 2016 conference to network with other printers, learn from industry experts and share tips with one another. The 2017 Conference in New Orleans promises more of the same. Be sure to join us!

This is the only conference created BY printers FOR printers. Listen to what attendees had to say about the 2016 Owners Conference.

Our 2nd NPOA Signs and Wide Format Pricing Study

Your NPOA leadership has commissioned Printing Industries of America's Center for Print Economics and Management to update our 2nd NPOA Signs and Wide Format Pricing Study. This is the only officially sanctioned NPOA survey and report on this important topic.

The survey and report will be similar to the previous NPOA version.

In the next few days NPOA members will receive a notice on how to participate in the survey.

All NPOA members are strongly encouraged to participate.

Thank you,
Barry Martin
Chairman NPOA

Free Guide Start Setting Appointments with NPOA's help

NPOA helps you Start Setting Appointments with Highly Qualified Prospects
in the Next 24 Hours!
  • Are you struggling to get face-to-face with qualified prospects?
  • Do you need to kick start your sales team’s production?

In The Cold Calling Survival Guide, Wendy Weiss, The Queen of Cold Calling™, shares her proven methods and valuable insights to help you break through and start setting appointments right away.

 

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Heidelberg USA exclusive offer for NPOA Members:

 

Dear NPOA Members,
 
It was a pleasure meeting many of you last week at the National Print Owners Association Conference in San Antonio and demonstrating Heidelberg’s new eShop.   
 
For those of you that did not get a chance to stop by our table or attend, we don’t want you to miss our exclusive offer for NPOA Members:

 

To Redeem Your Discount:
• Request a Login at shop.heidelberg.com/us, reference“NPOA” under “How did you hear about the online shop?”
• Once your account is setup, you will receive emails with Login Credentials & Promo Code to use at checkout





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HR Keys to Success session

NPOA Conference presents HR Keys to Success

Employees are the foundation of the customer service, sales, and production that make printing companies successful. Finding, hiring, training and keeping good employees are crucial elements in building that foundation.
To help members with this, the NPOA Spring Conference in San Antonio April 14-16, 2016 will include a session on HR:
Keys to Success
Presented by Danyell Lance, Director of Human Resources at Curry Printing in Maryland.Curry Printing president Paula Fargo, a Profit Leader panelist at two previous conferences, credits Danyell for her help with employee management.
Attendees will receive a flash drive with all the forms that Danyell shares in the session.
You don't want to miss this! Early bird deadline is March 17, 2016. Register here
Danyell Lance has developed extensive knowledge and expertise in the areas of recruitment, employee relations and development, training, compensation, benefits, and workers’ compensation, and has realized significant improvements in employee effectiveness, retention, wellness, and overall business performance throughout her career. She has spent the last seven years managing and developing small business HR programs, working as Director of Human Resources at Curry and Copycat Printing. Her prior work experience includes both corporate and agency recruitment. Danyell received her bachelor’s degree in Business Administration from Central Michigan University and MBA from Loyola University of Maryland.

NPOA updates members on industry efforts to stop patent trolls

NPOA updates members on industry efforts to stop patent trolls 

The following article appeared in WhatTheyThink. NPOA believes this is important for all members to be informed on.  As an industry, all major stakeholders are working to stop this and protect all printers. You as an owner need to keep informed about what you can do and how you can fight this. The full article will help you do so. 

A patent troll is a company or person that purchases a patent and then sues another company claiming that the use of one of its products infringes on the purchased patent.

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Tawnya Starr offers FREE webinar on SEO

Tawnya Starr, President of PrinterPresence, sponsor and guest panelist on Internet & Technology at the 2016 NPOA Conference will be conducting a FREE educational webinar on building your online presence. For a sampling of the information she will offer at the conference, sign up today! Use this link to pick one of three dates available. Register here!

NPOA Contracts With PIA for Services

FOR IMMEDIATE RELEASE

National Print Owners Association Contracts With
Printing Industries of America for Administrative Services

Melbourne, FL January 12, 2016 - The Board of Directors of the National Print Owners Association (NPOA) announced today that it has contracted with Printing Industries of America (PIA) for a number of administrative services, effective February 1st. The move follows the resignation of NPOA Executive Director John Stewart, who will resume his printing firm valuation services and as well as publishing his acclaimed industry research studies.

“Printing Industries of America will provide back office administrative support including mail and phone service, database management, order fulfillment, membership renewal assistance and all accounting services for the association,” said NPOA President Barry Martin. “We wanted to ensure that NPOA continued to operate without an interruption in service and are confidant PIA can service our administrative needs.”


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Printers Praise Value of Owners Conference

Hear What Your Fellow NPOA Members
Have to Say About the Annual Conference!

Still haven't decided to register for the 2016 NPOA Annual Spring Conference in San Antonio? Take it from your peers - this is an event that you don't want to miss.

This video offers testimonials from fellow printers who attended the 2015 Annual Conference in Orlando FL..


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2 Comments

Happy Holidays from NPOA

Just our best wishes for a happy holiday and a safe New Year. P.S. We are also conducting a test of our RSS feed to make sure it is working for the new year!

John Stewart, Executive Director
National Print Owners Association

Pricing Study Executive Summary Now Available

NPOA Pricing Study Executive Summary
Now Available for Free Download

NPOA Members can now download a PDF copy of the 2015-2016 Quick Printing Industry Pricing Study "Executive Summary" by visiting the Members Only portion of our web site. Go to Membership > Members Only. You will have to use your Username and Password to access this portion of the site.

Although it is not intended to provide all the information available in the complete 120+ page study, this executive summary still provides valuable data and insight into pricing trends and practices in the industry. The complete study is available in the NPOA Bookstore with a retail price of $285. However, NPOA members can purchase the study for only $171, a 40% discount!

2016 Conference Agenda Posted

2016 NPOA Conference Committee Putting Final Touches on Agenda


(Left to right, Bob Stor, Charlene Sims and Dave Hutlin)

Lots of ideas and effort goes into creating the only conference FOR printers BY printers, Meet your 2016 Conference Committee here

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NPOA Election Results

NPOA Announces Election Results

Membership Selects Two Members to Serve 3-Year Terms

John Henry, CEO of Mitchell's Speedway Press, Oswego, NY and currently finishing out a one-year term on the NPOA board as Director of Programs and Events, has been re-elected to a new three-year term on the board. You can reach John at: [email protected] 



 



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NPOA Members to Fill Two Board Positions

NPOA NOMINATING COMMITTEE PRESENTS
THREE CANDIDATES FOR TWO VACANCIES

Nathaniel Grant is the owner of GAM Printers, Sterling, VA, a printing firm with 14 employees and $3.2 million in sales. Grant is a respected local entrepreneur with experience in developing mass production efficiencies and growing distribution channels to a global level. “I am a big believer in using the latest technologies to achieve competitive advantages, and I believe I can do that for NPOA as well.” In addition to GAM Printers, Grant has been involved in starting up five other companies ranging from National Tool Rental, Inc., Carolina Brothers PIT Barbeque, Dynamic Plumbing Heating & AC and Savvy Communities.  ([email protected]

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2016 NPOA Conference Registrations

2016 NPOA Owners Conference
Registration Desk Now Open! 

The 2016 NPOA Conference Committee met by phone, the agenda has been drafted and the site visit to the hotel completed…and promotion of the NPOA 2016 Annual Spring Conference is officially underway! Format changes based on past attendees surveys will make this one of the most dynamic, interactive conferences yet!



The Registration Desk in now open with early bird pricing of $445 set for first attendees and $395 for additional attendees. Register your spouse for only $99 and enjoy the networking receptions together. Go here for: Conference Information & Rates or register right now with the Conference Registration form. 




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Stewart To Resign as Executive Director

FOR IMMEDIATE RELEASE

STEWART RESIGNS AS EXECUTIVE DIRECTOR 
OF NATIONAL PRINT OWNERS ASSOCIATION

Melbourne, FL - John Stewart, Executive Director of the National Print Owners Association (NPOA), has announced he will resign from that position effective January 31, 2016. Stewart has been the executive director of the association since its inception in December of 2012. He will continue to serve the printing industry with his critically acclaimed industry studies and will resume his print shop valuation services which he de-emphasized after taking on the NPOA Executive Director role.

“John has been instrumental in the creation and growth of NPOA,” said NPOA President Barry Martin. “His efforts and expertise have helped the association grow and prosper and we wish him the best as he continues to serve the industry in other capacities.”




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2015-2016 Pricing Study Released

 NPOA Releases Pricing Study

 Study Participants Receive Email with Confidential Link

If you participated in NPOA's recent 2015-2016 Quick Printing Industry Pricing Survey, you should already have received an email with a subject line - "Your NPOA Pricing Study is Ready to Download." The email was sent at 9:30 a.m. on Monday, Nov. 9, 2015. The Email provides a special, confidential link to our special download site. The new study is 126+ pages in length and is packed with useful pricing information for both digital and offset printing products and services. Please check your spam folders and deleted folders before emailing us regarding issues or concerns regarding non-receipt of this email.

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